Modern technology brought people closer together. We are all connected with our friends on social media, we know where they are at any given moment, we can share thoughts and feelings and we can communicate whenever needed. Most people browse the web from their mobile devices, while commuting or while waiting in line. This made web developers shift towards responsive web design, in order to provide all users a seamless browsing experience. Mobile first is a programming technology that takes into consideration the fact that mobile users have limited data plans. By checking the device first, websites display a simplified version in case the user is browsing on a smartphone or tablet. Pages load faster, there’s a smaller data volume transferred over the network, so the user gets to see the content faster and without having to waste a lot of bandwidth.
The digital marketing age has changed the way business owners and managers promote their products and services. A good website is only the beginning. You also need a comprehensive online marketing plan in order to attract as many readers and potential customers as possible. Smart marketers use a mix of SEO, SEM and social media, thus managing to establish a strong presence in the online environment. Proper optimization propels web pages on top of search engines, while search advertising allows a fast growth of the business. SEO is a slow process, ranking well for the best keywords being a matter of many months or even years of hard work. On the contrary, a search engine marketing campaign can bring viewers to your website from the very first day you put your site online. Nonetheless, if you target very competitive search terms, you may need a relatively large advertising budget in order to be able to keep pace with your competitors. In order to be as efficient as possible, you need to develop dedicated landing pages for each keyword. This is the best method for increasing the conversion rate, as you can use the ad to prepare the viewers for the content of your web page. If, for instance, you have a website about clothing and accessories, your ads for shoes should point to pages about shoes, while ads for bags should point to pages about bags. If the user lands on a general page, there are less chances he’s going to click further to see the items he’s interested in. Make it easy for people to find what they need and they are going to reward you by buying your products. Luckily, modern web design techniques and methods allow online marketers to design every kind of sales funnel they could possibly imagine, while tracking every move of the visitors. You can know at any given time what people are doing on your website, where they tend to look most and where they click for discovering more of your content. The beauty of our modern age is that online marketers can measure everything, so all they need to do is pay attention an take action in order to improve their conversion rates.